Even if you launch the most special product on the market, it will not sell itself. This week, we go around the world with true 'mad men' and guerilla marketeers, looking for remarkable ways to promote products.
One of those guerilla marketeers is Mursaleen from Pakistan. Selling halalperfume is quite a good business in Karachi, but that doesn't mean Mursaleen doesn't need to promote his stall. To advertise cheaply, Mursaleen sprays the name of his stall on every free wall in town.
Cathy from the United States is also a marketing tiger at heart. She sells water that has mysterious force, to make you feel more energetic. To drink the healthy water, a costumer has to purchase a Japanese unit for $4000. To make people buy the unit, Cathy has to uncover her heart and soul.
In Burkina Faso, Thomas paints signs for the illiterate population. "Even when a restaurant doesn't serve chicken, I'll paint a nice one. Anything to get more customers," Thomas says.
These and other reports from all over the world in a new episode of Metropolis. Online from Thursday April 25th 9.00 pm CEST.
Here's a preview of the entire season: